# Marketing Strategy

## Marketing Strategy

#### Meme Amplification

* Daily Pepe-style comic strips highlighting game lore, rivalries, and meta shifts
* Focused on virality and cultural relevance in crypto circles

#### Influencer Draft

* Invite well-known Crypto Twitter personalities to own founding teams
* Cross-promotion via their channels to drive early adoption

#### Staking-for-Tickets

* Users lock $PUCK to enter raffles for real-life hockey experiences, VIP games, and merch

#### Referral Power-Ups

* Each new wallet signed up via referral earns both players a limited-edition gear NFT
